Friday 30 January 2015

Evaluation of our Film Clip

1. In what ways does your media product use forms and conventions of real media products?

In our clip we attempted to use as many of the forms and conventions that we could, the main convention we wanted to use was low key lighting but because of the restrictions of time we were unable to have a naturally dark scene, so the lighting was dealt with in the post production phase. We also wanted to make sure that the camera movements were smooth so the clip wasn't entirely ruined, I feel we achieved this very well with very smooth transitions using natural wipes when the camera passed behind the wall and one scene and reappeared revealing the next film. In our feedback this was pointed out as one of the strongest aspects of our clip.

2. How does your media product represent a particular social group?

In our film intro, the social group in question was the 'Football Fanatic.' The idea of the film was based around a group of fans that supported one of the two local rival football teams and how both groups had it out for eachother. For the majority of our 2 minute intro the fans didn't stand out from anyone else and that was the whole idea, I wanted them to 'fit in' with the rest of society so that one clip in this intro stood out from the others (I hope). This clip is where one of the players in the match on the TV collides with another, this clip is meant to sort of foreshadow events later in the film, i.e theres going to be violence.

 3. What kind of media institution might distribute your media product and why?

The most likely media institution to distribute our film would be those who specialise in the thriller genre such as Metrodome, therefor the audience wanting to see it will understand that the film falls under the thriller genre and is more likely to be seen due to the institution having a reputation. The reason they may distribute our product is because they see promise and what to give it a shot in the public to see how much publicity it will attract and if it may turn out to generate a large income. This is called the microwave effect.

4. Who would be the audience for your media product?

The target audience for our thriller was teenage males that are big fans of football as they are more likely to understand the plot line and be able to relate to it easier than other audience members who aren't keen followers of the sport. Although we envisioned an audience of purely rough teenage males it may attract a wider audience that may not have an interest in he sport but are more enthused about he genre of the film as opposed to the topic.

5. How did you attract/address your audience?

We attracted our audience via advertisements on the television on on the internet, our associate institutions placed the adverts strategically to make sure they were more likely to be seen and investigated. We did not address our audience in the our intro clip as much as we had envisioned the rest of the film. In the intro we attempted to make the characters look like relatable people that follow the same routine in the morning as our audience did.

6. What have you learnt about technologies from the process of constructing this product?

The technologies I learnt the most about was he editing technology as I don't have much experience with this field of media than I do with cinematography. During editing I learnt how to add transition effects and how to 'slice up' a clip to that it only showed the bits that I needed. The final bit about Premier Pro that I learnt how to use during the editing phase was changing the brightness level, I feel this was the most valuable piece of information I learned.

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to a full product?

From my prelim task to the present I have learned that the other members of your team are not always reliable and that sometimes in order to get them to do something you really have to tell them precisely what it is you need them to do. I also learned that you need to take the task seriously, no matter how much you disagree with the idea.